You talk alot about demand generation, how is it different to lead generation?

Demand generation is a strategy that has to be seen as a whole because it involves the use of different tactics whose primary focus is to build and increase awareness about your product or service or even your industry. It expands your audience, generates buzz, and drives traffic to transform interest into action.

On the other hand, lead generation is the process of attracting prospects to give you their personal information in exchange for something valuable and then encouraging them to make a purchase. 

These are two important strategies to look at when attempting to gain sales in a new market, for maximum results you should focus on how they both can complement each other.