Build your US growth engine

We will discuss the key dates, deliverables, the WHY for each deliverable and the process as a whole, responsible parties, resources & everything related to the program.

The goal of this week is to map the key assumptions around the business model in particular WHO the customer is and WHAT the value is for that customer. In the first workshop we go into detail about your ICP.

Basing your ICP off of a gut feeling leaves a lot of room for error in judgment. It is our approach to obtain as much open data as possible when creating your ICP - this will minimize risk of missing many of the less obvious indicators that we should initially target. 

In the second workshop you will learn about creating a SINGLE Value Proposition for the US Market. Validating the customer problem and the solution happened a long time ago for you and your company. You identified a real problem in your home market and build a solution accordingly. It is easy to assume that this will work the same way when you come to the US. But it often doesn’t. Here we will help you map out your customer requirements for the US Market.

The purpose of this workshop is to hypothesize what the business model will look like in the US market. This will be based on educated guesses around topics like Customer, Customer Problem, Customer Acquisition, Revenue Model, Unique Value Proposition etc. We will use the Lean Canvas model for this and populate the model together through a discussion between the company and Base Miami.

The Lean Canvas is a powerful tool for business owners. It helps you take your business idea and deconstruct it into key assumptions for further analysis. This one-page business plan is an efficient way to get started in analyzing your business for the US Market.

Most good ideas are being pursued by more than one company. In many cases there will be US competitors who are better funded and have been in the market longer than new entrants from abroad. Companies need to understand the competitive landscape and find the right position in the market to succeed.

The goal of this workshop is to understand the competitive landscape, segmentation, industry pricing and market dynamics. In addition, we want to begin to feedback on our lean canvas assumptions. We want to understand the company's "superpower". Where are they unique, how will they compete in the US.   

Following the completion of the workshop we will prepare a slide deck on your competitive landscape and targeted industry in Miami/United States.

Do you think my story will resonate with a US audience if I tell it in Spanish? There are several issues at play here. For one, there are language barriers between local/regional marketing teams and the US market. But language is more than just a translation service. It's also the cultural knowledge of how to communicate with your US target audience.

Many companies also try to save money by cutting corners on their marketing and sales materials. However, this often gives off the impression that the company is unprofessional or "cheap." This can be a major turnoff for potential customers and investors.

Here we will review the story we have created around your business with some key collateral items that will be used to help us engage with the market.

We review with you which categories of companies and which job titles that we are going to meet with in order to validate our market hypothesis and build a pipeline of potential candidates for pilot projects later. We then reach out through our network to get warm introductions to those companies and individuals and schedule meetings with them.

The “laboratory” for testing our market entry model is the market itself. During the engagement phase, you will join us in meetings with 10 or more companies and individuals from our target list. The primary goal of these meetings is to test the key assumptions around the business and gain insights about how best to go to market in the US with potential customers, thought leaders, industry experts, Miami's Tech Ecosystem experts, and investors.

During this week, it will be your responsibility to complete the Lessons Learned & Next Steps slide deck. The reason why we have you prepare this and not us as our program is based around the “learn-by-doing” methodology. You will have participated in all of the prior market validation meetings with interviewees and have access to all meeting notes prepared by Base Miami.

At this meeting, which concludes the program, you will present and our team and industry experts will provide feedback and suggestions on how to fine-tune the strategy as the company enters the sales phase.