What are some key metrics I should use to track sales performance?
Average length of sales cycle: This refers to the amount of time it takes for leads to go through the sales pipeline until becoming a closed-won deal.
Annual contract value (ACV): ACV refers to the amount of revenue a contract generates per year."
Qualified Pipeline Created: Refers to new qualified prospects who have been added to your pipeline. (Focus on the qualified opportunities that are realisitically going to close)
Sales Qualified Opportunity (SQO) Win Rate: What is the win rate of sales qualified opportunities (qualified prospect who has a high probability of becoming a customer.)
Customer acquisition cost (CAC): is the amount of money a company spends to get a new customer.
Customer Lifetime Value = (Customer Value * Average Customer Lifespan) To find CLTV, you need to calculate the average purchase value and then multiply that number by the average number of purchases to determine customer value
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