There are many synergies that come from a narrow focus:
- You get a deep understanding of your ideal client’s business and the job you are helping them do (the problem you are helping them solve)
- Since every customer is similar, each new customer becomes a convincing reference for future customers
- You get to focus on a limited feature set instead of having to satisfy the needs of multiple industries
- As a specialist, you improve your competitive advantage
- Your target market is more reachable – they go to the same trade shows and conferences, follow the same influencers, etc..
- The sales process from one customer to the next is similar
- You get to a sales “playbook” faster that you can pass on from the founders to hired sales personnel.
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