Why is it so important to know the industry ecosystem of the US?

When companies explore US market entry, it is crucial to get a clear understanding of the industry ecosystem and regulatory framework within which they will be operating. This can have a huge impact on the business model including selection of target customers, value proposition and customer acquisition strategy.

‍For example: The healthcare industry in the US includes healthcare providers, insurance companies, the federal government, state and local government, patients, and businesses. It is different, more heterogeneous and more complex than healthcare systems in most other industrialized countries. The healthcare ecosystem will affect many elements of the business and distribution model for health tech and life science companies. Regulatory differences will compound the challenges