What is a product market fit and why is it so important when expanding your business internationally?

Achieving product-market fit is key to a successful business. It means that there’s market demand for what you’re selling, and people are willing to pay for it because it’s better than the alternatives. Here are five tips to work on your product market fit before international expansion. 

1. Outline The Hypothesis You Need To Validate
2. Define The Target Customer
3. Fine-tune Your Value Proposition
4. Narrow Your Focus On A Single Vertical
5. Work With People Based In Your Target Market

 Check out our blog on “Product Market Fit: The key for expanding your business internationally” to learn more about each step.