The US is a lucrative market to enter for entrepreneurs from around the world - with the potential to significantly improve revenue and fundraising opportunities. However, this is a complex, expensive and time consuming operation. Companies often learn the hard way that there is a big difference between selling at home and selling in the US.
We have prepared an ebook on the “7 Deadly Sins of Market Entry” of market entry and how you can do best to avoid them and get sales in the US. Below is quick recap:
1. Field of Focus is Too Broad
2. Customer Problem Fit
3. Competition
4. Sales Model and Distribution
5. Ecosystem Adaptation
6. Capital
7. Team