1. Making money
To make money the international companies need to understand the target market dynamics, what is the pain the offer solves, why people buy, what prevents them from buying, how is the business model, service expectations, demographics, ecosystem insertion. These are all money in behaviors, which are different from location to location. Getting the right market fit, enables companies to achieve revenue growth
and the company receives a better “investment grade” qualification.
2. Saving money
To save money, companies need to understand the underlying rules and regulations on how a business works. It’s fairly easy to incorporate a company, but to obtain optimum operations, the foreign entrepreneurs usually bring their experience which does not translate to the US business, regulations, taxation, hiring, etc. All of this also considering the cross-border impacts in the headquarters. The cost of the back and middle office operations has been a huge hurdle for attracting new companies.