How do I create an Ideal Client Persona?

An ideal customer profile (ICP) is a fictitious client (or company) that perfectly gathers all the qualities and pain points your company solves. 

Knowing your ICP gives your company a clear idea of your target audience's problem and what it needs to solve. This will help you align your marketing efforts towards solving those needs while maximizing your resources' potential.

To build your ICP you will need to conduct thorough research on your clients and competition.

‍Here are 5 steps to help you get started: 

1. Research Won Opportunities
2. Look at United States Lost Opportunities
3. Perform Sales Intelligence into Competition 
4. Conduct Client Interviews
5. Compile the Information & Create Your Profiles

We have prepared an ICP template to help you get started. Simply make a copy of the file and you are on your way.

Check out our blog on “how to develop an ideal ICP for your organization” to learn more about each step.